On her blog, Krishna De defends the importance of personal presence on the Internet, for professional reasons, networking and being found by potential contacts, employers or employees. She goes on about how to network to develop a personal brand.

I think a very good example of personal branding is the singer Dondria, who started uploading videos of herself on YouTube singing R&B songs under the pseudonym of Phatfffat.

She eventually managed to be one of the most viewed Channels on YouTube, thanks not only to her good voice, but also to her personal charisma – she is very easy going, always answers requests from her fans and behaves in a very down-to-earth way.

Now she has just released a single on i-tunes, and has a contract with a record label – a dream come true. If you search her name on Google, she appears number one.